Research
Our research approach is built on high-quality hypotheses, structured analysis, and a clear focus on delivering practical, actionable results.
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Industry report: Russian Fashion Market
FCG produces the Russian Fashion Market report – covering clothing, footwear, and accessories – based on continuous, systematic market research and data analysis.
Since 2004, we have been consistently monitoring key market indicators and performance metrics, effectively measuring the “temperature and pressure” of the industry. The report is regularly (yearly) updated to reflect current market dynamics and provide relevant, data-driven insights.
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Trend analytics
Fashion Consulting Group provides forecasts of global fashion trends for the Russian market across clothing, footwear, and accessories in partnership with the international trend forecasting platform FutureSnoops.com. The service is available via paid subscription.
Forecast modules include: womenswear, menswear, young, kidswear, intimates+swim, accessories, beauty+wellness, home, culture and other adjacent categories.
Structure of forecasts:
- Macro trends
Global social, economic and cultural changes affecting consumption (forecast horizon: 2 years or more).
- Commercial trends
Applied assortment recommendations for the season (forecast horizon: up to 1.5 years):
Fashion Themes.
Materials.
Prints and patterns.
Key patterns and designs.
- Retail overview
Seasonal key items and hits and trends for fast fashion brands.
- Local market adaptation (additonal service)
FCG adapts global trend forecasts to specific client contexts, including:
- geographic and cultural specifics
- brand positioning
- target audience characteristics
- assortment and sales analytics
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On-demand research
Fashion Consulting Group delivers customized market research and industry analytics aligned with specific business goals and strategic objectives. Our projects range from high-level industry briefings to in-depth analytical studies and field research at both regional and national levels, combining quantitative and qualitative methodologies.
We design tailored research frameworks and tools based on the client’s objectives, taking into account the specific characteristics of each market segment. Projects include a dedicated consulting module – Expert opinions and practical recommendations – providing actionable interpretation of findings and clear guidance on how to apply insights to achieve business outcomes.
Examples of on-demand research topics:
- Market structure analysis: market size, capacity, conditions, and trend assessment;
- Competitive analysis: pricing strategies and target audience expectations;
- Competitor benchmarking: identification of competitive advantages and gaps;
- Price segment analysis: evaluation of target segments, growth dynamics, market capacity, key players, and best practices, with implications for the client’s business development;
- Target market profiling: analysis of consumer segments and brand perception;
- Digital consumer behavior analysis: assessment of brand communications and customer behavior across digital channels;
- Demand and style preferences analysis within the target audience;
- Retail and service audit: evaluation of visual merchandising effectiveness, retail operations, and staff performance;
- Russian fashion e-commerce market analysis;
